Adobe Creative Suite
A collection of professional design software including Photoshop, Illustrator, After Effects, and more. Industry standard tools for graphic design, video editing, and creative production.
Knowledge
Web Design Glossary
All common terms from web design, web development, and digital marketing explained clearly.
54
Terms
19
Categories
A5 Terms
After Effects
Adobe's professional motion graphics and visual effects software. Used for creating animations, video compositions, and visual effects for film, TV, and web content.
API (Application Programming Interface)
An interface that allows different software applications to communicate with each other. APIs define how requests and responses are exchanged between systems. Example: A weather API provides current weather data for your website.
Adobe Illustrator
Vector graphics editor for creating logos, icons, illustrations, and scalable artwork. Essential for brand design and print-ready graphics that scale to any size.
Adobe Photoshop
The industry-standard image editing software for photo manipulation, digital art, and graphic design. Powerful tools for retouching, compositing, and creating visual content.
B1 Term
Backend & Frontend
The frontend is the visible part of a website that users interact with (buttons, text, images). The backend is the invisible part – server, database, and logic working behind the scenes. Both must work together perfectly.
C6 Terms
Cache
A temporary storage that saves frequently used data to reduce loading times. Browser cache stores images and files locally, server cache speeds up database queries. Essential for fast websites.
CDN (Content Delivery Network)
A network of globally distributed servers that delivers content like images, videos, and scripts from a location near the user. This significantly reduces loading times and improves performance globally.
CMS (Content Management System)
Software for creating and managing website content without programming knowledge. Popular CMS include WordPress, Strapi, or Contentful. Enables easy maintenance of texts, images, and pages.
Conversion
The transformation of a website visitor into a customer or lead. A conversion can be a purchase, newsletter signup, or contact request. The conversion rate measures the percentage of successful transformations.
CSS (Cascading Style Sheets)
The stylesheet language that defines the appearance of HTML elements. CSS determines colors, fonts, spacing, layouts, and animations. Modern websites use CSS for responsive designs that work on all devices.
CTA (Call-to-Action)
A prompt that encourages visitors to take a specific action. Examples: 'Buy now', 'Try for free', 'Contact us'. Well-designed CTAs are crucial for high conversion rates.
D1 Term
Domain
The unique address of a website on the internet (e.g., techturm.de). A domain consists of the name and extension (TLD). Choosing the right domain is important for branding and SEO.
F4 Terms
Favicon
The small icon displayed in the browser tab next to the page title. A good favicon strengthens brand identity and helps users find your page among many open tabs.
Figma
A collaborative web-based design tool for UI/UX design, prototyping, and design systems. Enables real-time collaboration and seamless handoff to developers.
Framer
A design and prototyping tool that bridges design and code. Create interactive prototypes with real animations and export production-ready React components.
Framework
A pre-built foundation for software development that provides commonly needed functions. Frameworks like React, Next.js, or Vue.js accelerate development and ensure proven structures.
G4 Terms
Git & Version Control
A system for tracking changes in code. Git allows developers to collaborate on projects, undo changes, and manage different versions. GitHub and GitLab are popular hosting platforms.
Google Ads
Google's online advertising platform for search, display, video, and shopping campaigns. Pay-per-click advertising to reach customers actively searching for your products or services.
Google Analytics
Free web analytics service that tracks and reports website traffic. Essential for understanding user behavior, measuring conversions, and making data-driven decisions.
Google Search Console
Free tool from Google to monitor and troubleshoot your site's presence in search results. Shows search performance, indexing status, and technical SEO issues.
H3 Terms
Hosting
The service that makes your website available on the internet. A hosting provider offers server space, bandwidth, and technical infrastructure. The right hosting choice affects speed and reliability.
HTML (HyperText Markup Language)
The fundamental markup language for web pages. HTML defines the structure and content of a page through tags like headings, paragraphs, links, and images. Every website is built on HTML.
HTTPS & SSL
HTTPS is the secure version of the HTTP protocol, encrypted by an SSL/TLS certificate. It protects data transfers between browser and server. Now standard for all websites – also important for SEO rankings.
J1 Term
JavaScript
The programming language of the web that enables interactivity. JavaScript controls dynamic content, animations, forms, and complex web applications. Runs directly in the user's browser.
L4 Terms
Landing Page
A specially designed single page with a clear goal – usually a conversion like signup or purchase. Landing pages are focused, distraction-free, and optimized for advertising campaigns.
Lazy Loading
A technique where images and other content are only loaded when they appear in the visible area. This significantly speeds up initial loading time and saves bandwidth.
Lighthouse
An automated tool from Google for analyzing web pages. Lighthouse rates performance, accessibility, SEO, and best practices with scores from 0-100 and provides specific improvement suggestions.
The world's largest professional network, ideal for B2B marketing and recruiting. LinkedIn Ads target professionals by job title, company, industry, and skills.
M4 Terms
Meta Ads
Advertising platform for Facebook, Instagram, and Messenger. Powerful targeting options based on demographics, interests, and behaviors to reach your ideal audience.
Miro
An online collaborative whiteboard platform for brainstorming, planning, and workshops. Perfect for remote teams to visualize ideas and run design thinking sessions.
Mobile First
A design approach where you design for mobile devices first, then expand the design for larger screens. Given mobile internet usage, this is now the standard in modern web design.
MVC (Model-View-Controller)
An architecture pattern that divides applications into three components: Model (data), View (presentation), and Controller (logic). This separation makes code clearer and more maintainable.
N2 Terms
Next.js
A popular React framework for developing modern web applications. Next.js offers server-side rendering, static generation, optimized routing, and excellent performance out-of-the-box.
Notion
An all-in-one workspace for notes, documents, databases, and project management. Flexible tool for documentation, wikis, and team collaboration.
O1 Term
On-Page Optimization
All SEO measures performed directly on the website: optimizing titles, meta descriptions, headings, images, internal links, and content for better search engine rankings.
P1 Term
Page Speed
The loading speed of a website, measured in seconds or through metrics like LCP (Largest Contentful Paint). Fast pages rank better on Google and have higher conversion rates.
R3 Terms
React
A JavaScript library from Meta (Facebook) for building user interfaces. React uses reusable components and is the foundation of many modern web applications worldwide.
Responsive Design
A design approach where websites automatically adapt to different screen sizes – from smartphone to tablet to desktop. Essential today for good user experience and SEO.
REST API
An architecture style for web services that uses standardized HTTP methods (GET, POST, PUT, DELETE). REST APIs enable communication between different systems over the internet.
S6 Terms
SEMrush
An all-in-one digital marketing toolkit for SEO, content marketing, competitor research, and PPC. Provides keyword research, site audits, and ranking tracking.
SEO (Search Engine Optimization)
Measures to improve a website's visibility in search engines like Google. SEO includes technical optimization, content creation, keyword research, and link building for better rankings.
Server
A computer or program that provides services for other computers (clients). Web servers deliver websites, database servers store data, mail servers process emails.
Sitemap
A structured overview of all pages on a website. The XML sitemap helps search engines crawl, the HTML sitemap helps users navigate. Important for SEO and usability.
SPA (Single Page Application)
A web application that runs on a single HTML page and dynamically loads content without reloading the page. SPAs offer an app-like experience with fast transitions.
SSL Certificate
A digital certificate that verifies a website's identity and enables encryption of data transfers. Recognizable by the lock symbol and HTTPS in the browser bar.
T2 Terms
Tailwind CSS
A utility-first CSS framework that offers predefined classes for fast styling. Instead of writing custom CSS rules, you combine utility classes directly in HTML for efficient development.
TypeScript
An extension of JavaScript that adds static typing. TypeScript helps catch errors early, makes code more readable, and is essential for larger projects.
U2 Terms
UI (User Interface)
The user interface – all visual elements users interact with: buttons, menus, forms, icons. Good UI design is aesthetically pleasing and intuitive to use.
UX (User Experience)
The overall user experience when interacting with a website or app. UX design optimizes user guidance, accessibility, and satisfaction through research, prototyping, and testing.
V1 Term
Viewport
The visible area of a website in the browser window. The viewport meta tag controls how pages are scaled on mobile devices. Foundation for responsive web design.
W3 Terms
Web Vitals
Google metrics for measuring user experience: LCP (loading time), FID/INP (interactivity), and CLS (visual stability). Core Web Vitals are official ranking factors for Google.
Wireframe
A schematic representation of a website structure without design details. Wireframes show the arrangement of elements and help with planning before actual design begins.
WordPress
The world's most widely used content management system, powering over 40% of all websites. WordPress is flexible, extensible through plugins, and suitable for blogs to complex shops.